Data shows 81 percent of buyers research the Internet before purchasing. This opens a huge opportunity for you. If you find yourself struggling to get your vehicles noticed online, we have a few tips to help you generate more leads and close more sales.
Use A Clean and Consistent Background
A clean and clutter-free backdrop gives emphasis to your vehicles without distracting the buyer. You can even add your logo to the image to create more awareness for your dealership.
Another good way to get a clean shot is to photograph vehicles on overcast days or before the sun rises to eliminate the shadows that come from direct sunlight.
A photo app that syncs to your DMS lets you shoot and upload vehicle images instantly with your logo, making your dealership look more professional and saving you so much time.
Shoot Images For Mobile Viewing
72% of customers do research on their smartphones before deciding to buy. This means images on advertisers and your website should be easy to view on a mobile. You can optimise images for mobiles by reducing file sizes, so they load faster and consume less data.
A good photo app can help you shoot the best images for mobile devices.
Capture Important Vehicle Features In Images And Videos
Even if you put vehicle features in your text description, visuals make a much bigger impact. This includes both images and 360-degree videos.
Customers want more than just interior and exterior shots. They want to see your vehicle in detail. This includes the odometer, dashboard screen, front seats, rear seats, steering wheel controls, door switches, spare keys and logbooks.
Most people today prefer to have all information available online instead of ringing a dealership. Focus on close-up images and videos of these important features, so customers know exactly what to expect.
Get Your Vehicles Online Quicker
When you compete with thousands of other dealers in a challenging sales environment, speed can make a difference. Get your vehicles on your website and other advertising sites quickly to get more prospects interested in your dealership.
An automated photo app that links your DMS to multiple online advertisers and your website can make this happen in an instant – letting you highlight your vehicles without wasting valuable time.
To sum up,
Get your vehicles noticed online with EasyCars, the online dealer management system that simplifies and automates every aspect of your dealership, including vehicle advertising. EasyCars also offers a powerful photo app that lets you click and upload high-quality vehicle images to different advertisers and your website instantly.