Selling cars has changed dramatically in the past year. Customers are now researching online for their next vehicle instead of attending a dealership.
There's no point having a dealer website if it doesn't have the features that customers are looking for. The last thing you want is to lose a customer because of a poorly performing dealer website.
Here are some of the most common dealer website issues that could be costing you thousands:
Website is not mobile friendly:
The landscape of shopping has changed, data shows that 54% of internet searches comes from mobile devices. Dealers have a website that's not mobile friendly could be cutting themselves off to half the online market.
Your dealership website is the complete online showroom of all your stock to the online market. Dealers must ensure their website is mobile device friendly. A non-mobile friendly website will also impact on your Google website ranking - making it virtually impossible for leads to find you.
Limited or hard to find contact options:
Potential customers must have a quick and easy way to contact you. Having no or a difficult to find contact form significantly increases the chance of customers bouncing from your website.
A good example of contact form positions should be either on the right-hand side of every page, on the home page and on every car listing you have displayed on your website. An easy to identify contact form gives potential customers the ability to enquire on the spot.
Poor quality stock listings:
Customers want as much information as possible! The listings on your website should include high quality images, all details about the car and most importantly the price. Not having this on your listings could significantly impact on your engagement with online customers.
Online customers have an extremely limited attention span meaning if they aren't interest in your listing right away, they will bounce. High-quality stock listings greatly enhance your online presence and speed up your sales process.
The design of your website is so important. Customers should quickly know how to get to the particular section of your website that they are looking for as fast as possible. Users who find it hard to operate your website will leave.
On the homepage of your website you should clearly list the sections where customers can find what they want. For example an about page, current stock page, finance page and contact page. Failing to have a user-friendly website design will greatly impact on your leads and sales.
Hard to read content:
One of the most biggest issues with dealer websites is the readability of the content. Having the wrong font colour, background image or font size can severely impact the performance of your website. When someone visits your website, they should be able to easily read and operate your website.
Your font size should be at a readable size in both computer view and mobile view. We suggest trialling your website on different people at your dealership prior to publishing.
Where EasyCars can help:
Dealers are incredibly busy, staying on top of issues with your online website can throw a spanner in the works. Dealers should breathe easy knowing their website is effective in bringing in leads. EasyCars designs and builds user friendly, SEO effective websites that are simplistic and easy to operate, No IT experience required.