5 qualities of highly successful motor dealers

01 Apr 2021 Helpful Tips

Successful motor dealers have a lot in common. They are confident, motivated and sales driven. They are open to new ideas and look for the latest trends to capture car buyers attention. In this post we will examine the 5 key qualities of highly successful motor dealers.

How do these qualities match up to your own?

1. Passion and Motivation

The first and most important quality of a highly successful motor dealer is passion and motivation.

No motor dealer can generate excess sales if they do not have the passion and motivation for what they are selling. Successful motor dealers have an outcome they want to achieve whether it be sales or leads and it's the passion that they have for their their dealership that motivates them to achieve it.

2. Goal Driven

Research shows that setting strong goals increases workplace efficiency and revenue.

Highly successful motor dealers set and chase goals that they want their dealership to achieve. They assign certain business-related goals to team members to achieve and relentlessly push for them to go beyond the status-quo. 

3. Seeks greater opportunities

This quality is so important, they way you sell cars today may not be the same way you sell cars tomorrow.

Successful motor dealers always look for new and innovative ways to sell their cars to customers. For example, they will research new advertisers, free online classifieds and the latest social media trends. Researching where your customers are and putting a plan in place on how you are going to capture them is one of the most important qualities for continued success in the automotive industry.

Manages by the numbers

One of the most common habits in the automotive industry is deciding their next move by “gut” feelings. 

Successful dealers manage their dealership by the numbers available in their reporting. They analyse data, identify key opportunities for growth and quickly act on the negatives in the dealership.

Holds regular team meetings

This one seems like a no brainer, but you would be surprised how many dealerships fail to hold regular meetings with staff.

Highly successful dealers hold regular meetings with all staff in the business. They let staff know what is expected if they are meeting expectation. 

In conclusion, no two motor dealers are the same. The way dealers operate changes from person to person but for successful dealerships the main qualities remain. Being a passionate and motivated dealer who understands the market are the main qualities all successful motor dealers have.

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