Buying a car is a massive decision. With that being said, there are many things that come into consideration when buying a car and there are often many stumbling blocks for buyers.
Here are 5 Common Car Buying Stumbling Blocks and How your Dealership Can Avoid Them.
It’s no secret that the price is the biggest stumbling block when it comes to buying a car. A customer wants to buy the car as cheap as possible, but your dealership wants to get as much as possible. The problem with this is most of the time the price doesn’t meet both parties’ expectations.
To reduce the risk of losing a potential sale over the price, dealers need to be upfront and transparent with the customer. As soon as a potential buyer attends your dealership ask them what their budget is, see what they are looking for and do make sure you only direct them to a relevant vehicle that is within their price range.
Your dealership should also frequently review your vehicle pricing strategy to see if it is competitive with other sellers in the market. The more competitive your vehicle pricing is, the more likely you will be to close a sale.
Let’s face it, most car buyers need access to finance if they are going to buy a car. Finance is the second biggest stumbling block after price in the Australian Automotive industry. To reduce the risk of losing a sale due to finance, it is so important that your dealership offers fast and competitive finance options for customers.
By having a competitive finance offering, buyers can complete a car purchase in one central location and in a fraction of the time. Buyers won’t need to seek finance on their own, consult with lenders or search for the best deal, they can do everything at the dealership.
Related Article: How Australian Motor Dealers Can Close More Finance Deals in 2022.
3. Car History
All Car buyers biggest fear is buying a lemon. A vehicles history will often make or break a sale. The best way to minimise the risk of losing a sale over a vehicles history is by offering customers a Free Car History Report.
The benefit of providing customers with a free Car History report is they can instantly learn about the past history of the vehicle that they are interested in from a verified third-party source. Offering a free car history report shows customers that you are looking out for their best interests and have nothing to hide.
Related Article: 5 Features Car Buyers Look For On A Dealership Website.
Trust is the most important factor when it comes to buying a car. If a customer doesn’t trust your dealership they will go elsewhere. Your dealership’s reputation is vital for closing sales in 2022.
The best way to build trust with potential car buyers in 2022 is through online reviews. The benefit of collecting online reviews is it shows potential car buyers what your dealership has done for others. If your dealership has countless positive reviews, potential car buyers will be more enticed to buy from you than from dealerships that don’t.
Related Article: How to Get More Online Reviews for Your Dealership in 2022.
5. Trade Ins
Often when you go to buy a car you need to sell your current vehicle. Another major stumbling block is vehicle trade ins. To maximise conversions, it is important that your dealership has a strong trade in offering.
The benefit of having a strong trade in offering is it streamlines a customer’s buying journey. A customer trade in their current vehicle, reduce their costs on their next purchase and even gain finance directly from your dealership, everything is fast, easy and simple.
Buying a car is such a massive decision. There are always going to be potential stumbling blocks for buyers. The 5 examples presented above are common in the Automotive Industry and can be avoided through the solutions presented.
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EasyCars by Jeal is an Australian, web-based, dealer management system that automates the buying and selling of motor vehicles. Using the latest technologies, EasyCars removes frustrations experienced at the dealership and opens your doors for greater growth.
EasyCars features include Simple Stock Management, Automated Advertising, Integrated Accounting, Government Compliance, Business Reporting, Reviews Management, Dealership Websites and more.
To learn more about EasyCars Dealer Management System and to arrange a no-obligation free demo, contact us today on 1300 473 744 or submit the form below.