5 Key Features for A Dealership Website 

29 Aug 2023 Helpful Tips

5 key features dealer website 

A website for your dealership is a vital tool for attracting potential buyers, displaying your inventory, and providing essential information about your used car dealership.

Read on to find out the 5 key features for a dealership website:

Responsive Website Design

responsive web 

Your website should be optimised for any device. To ensure that your site is compatible with desktops, tablets, and mobile devices, you must have an adaptable website design to ensure that the website layout and content can adjust seamlessly to different screen sizes providing a user-friendly experience on all devices.

Stock Listings

stock listings 

A dealership website's primary purpose is to present all stock listings ensuring the inventory area of your website is well-structured and searchable. Filtering options for users should include the make, model, price range, year, and other relevant details. Each vehicle should have high-quality images and videos, detailed vehicle descriptions, and a list of its most important key features.

Contact and Enquiry Forms


Easily accessible contact information is crucial for improving customer satisfaction, by Including a contact form or enquiry form; you allow customers to reach out with questions or requests for extra information with ease. Promptly responding to these enquiries can significantly improve both customer satisfaction and will aid in building rapport.

Virtual Tours

virtual tour 

Enhance your customer’s experience by offering virtual tours or videos of your dealership and specific vehicles, for example- A new in vehicle for sale. Virtual tours can provide customers with a feel for your dealership’s layout and content, while videos of your vehicles help your customers better understand the features and condition of the car they’re looking to purchase.

Reviews and Testimonials


Featuring your customer’s positive reviews on your website is a great way to build trust and credibility. When you enter a website, what’s the first piece of information you look for? Reviews and rating. By showcasing the positive feedback you receive, you’re proving to potential buyers just how successful your dealership really is!

Final Word,

Remember that an easy to navigate, user-friendly website with fast loading times, are must have features for a successful dealership website. Consistently updating your website with fresh content, important information and new updates will also help keep customers engaged.

We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.

Taylor Mendonca
Written By
Taylor Mendonça
Content Specialist
Taylor is our inhouse content specialist at EasyCars. Taylor specialises in Automotive Industry writing, creating pieces on a vast range of topics like tips, opinion pieces and well researched industry trends. 

About EasyCars,

EasyCars by Jeal is an Australian, web-based, dealer management system that automates the buying and selling of motor vehicles. Using the latest technologies, EasyCars removes frustrations experienced at the dealership and opens your doors for greater growth.

EasyCars features include Simple Stock Management, Automated Advertising, Integrated Accounting, Government Compliance, Business Reporting, Facebook Automotive Inventory Ads, Reviews Management, Dealership Websites and more.

To learn more about EasyCars Dealer Management System or to arrange a no-obligation free demo, contact us today on 1300 473 744 or submit the form below.

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