Insurance is a massive part of the Car Buying Journey. Without Insurance, Buyers cannot drive out the door. That said, Insurance is a massive opportunity for your dealership to drive more revenue in 2023.
EasyCars has put together the 5 keys to selling Insurance products at your Dealership in 2023.
Let’s get into it!
1. Have Multiple Options
One of the biggest reasons why so many dealerships struggle to sell insurance products is because they offer limited options. No two motorists are the same, the insurance that one customer needs will differ from the next, as such your dealership needs to cater to all types of motorists.
Research, and understand the variety of different insurance options available in the market. Speak to insurance experts, try to educate yourself as much as possible. Once you have the knowledge, begin selling different insurance options. Having multiple options at your dealership is the first key and most important key to selling insurance.
2. Understand Your Insurance Products
A mistake that so many dealerships make when it comes to selling insurance products is not completely understanding each of the insurance products that they offer. If you don’t understand the insurance benefits, how would you convince a customer to buy it?
Before you begin selling insurance products it is essential that you educate yourself on the ins and outs of each individual insurance product that you are looking to sell. Building your knowledge will put you in a strong position to inform customers and help them make an educated decision.
3. Be Clear on What Your Options Cover and Don’t Cover
One of the first things that customers will ask when it comes to insurance is what each option covers and doesn’t cover. This is where the previous point becomes so important. To sell insurance products it is vital that you understand each insurance options covers.
Understanding each of your insurance products will allow you to be clear with the customer on what each policy covers and doesn’t cover. When you are upfront and clear with a customer, you will build trust and that will go a long way to convincing them to purchase an insurance option through your dealership.
4. Hear the Customers Concerns
When it comes to selling insurance products, customers will have a host of different questions. It is important that your dealership does everything in its power to answer the customers questions instantly. The last thing you want is to not have an answer to a customers question because that will increase the risk of them going elsewhere.
If you build your knowledge about each of your insurance options, you will be in a strong position to answer any questions that a customers may have. Being able to answer questions will help your dealership considerably and will lead to better conversions.
5. Be Flexible
What can we say? Selling Insurance products is no easy task. The only way that your dealership will be able to sell insurance products to customers is by being flexible and catering to each customer’s unique needs.
It is important that your dealership identifies a customer’s needs, how they will be driving their car and try to find the best and most affordable insurance option for their personal needs. Being flexible and having multiple different insurance options an essential key to selling insurance products at your dealership in 2023.
Insurance has and always will be one of the most important parts of the car buying process. Without insurance customers cannot simply drive out of your dealership, this offers such a big opportunity for your dealership! The 5 keys presented are essential for selling insurance products at your dealership in 2023!
We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.
EasyCars by Jeal is an Australian, web-based, dealer management system that automates the buying and selling of motor vehicles. Using the latest technologies, EasyCars removes frustrations experienced at the dealership and opens your doors for greater growth.
EasyCars features include Simple Stock Management, Automated Advertising, Integrated Accounting, Government Compliance, Business Reporting, Facebook Automotive Inventory Ads, Reviews Management, Dealership Websites and more.
To learn more about EasyCars Dealer Management System or to arrange a no-obligation free demo, contact us today on 1300 473 744 or submit the form below.