In 2020, we saw a shift in buying trends, which means the way you acquire leads may not be effective in the current market. Research shows 61% of car buyers use the internet as their source of information instead of physically attending your dealership.
Staying on top of the changes in the car industry can be difficult. EasyCars has put together how your dealership can get more leads for in 2021.
Improve Your Social Media Presence
Social media is the largest source of traffic in the world. For most of us, checking Facebook, Instagram, Twitter or YouTube is a daily occurrence. An essential way dealers can enhance their lead generation is to have an active social media presence.
Here are the essentials:
Facebook page: Facebook has over 17 million Australian users. Dealers MUST have an active Facebook page where customers can view, shop, and enquire about your stock. Facebook is simple and does not require IT experience and is free!
Instagram page: Dealers are not yet using Instagram to its full potential. Linked with Facebook, Instagram is the second largest social media website in the world. Instagram is an image sharing platform that allows users to post any image they like. As of 2020 there are 9.4 million active Instagram accounts, which equates to almost 40% of Australians. For dealers, this is a great opportunity to enter a growing online social media website where local competition is relatively small. Creating an Instagram account is simple and most importantly free! All you need to do is post images of your stock and you will have a brand-new feel lead generation tool.
Using both Facebook and Instagram will help your dealership grow leads in 2021.
Get a Lead-Generating Online Website
This year has proven how important it is to be able to trade over the internet. Customers are shifting to researching online instead of visiting multiple dealerships. In fact, recent research has shown a genuine car buyer will only visit two dealerships before purchasing a vehicle. To stay competitive, it is a must for dealers to have an online website.
Here a few of the essentials for your website:
Online showroom: The most important part of your website is having an online showroom of the stock that you are currently selling. Your website must have an easily accessible up-to-date list of all the stock you have available along with the price that you are selling them for.
Easy to find contact us: The contact us form must be easily accessible on the top navigation bar of your website. T
Mobile friendly: Over 51.98 percent of web page searches worldwide are from mobile devices. Your website must be compatible to mobile devices.
Instead of losing thousands of dollars to dealer website problems, it's important to review and update your website to make it more appealing for a potential customer.
Online advertising is perhaps the best way to spread the word about your vehicles to prospective buyers. The online marketplace has grown significantly, especially in 2020, which is why you cannot afford to overlook this tactic anymore.
For Australian dealers there are many advertisers available to post your vehicle.
Some popular advertisers include:
- Car Sales
- Cars Guide
- Trading Post
- Country Cars
- Facebook Marketplace
- Shop for Cars
Facebook Marketplace is becoming a dominant online advertiser. Listing your cars on Facebook Marketplace through an accredited partner will help you get more leads. Additonally, Shop for Cars is a free online advertiser providing you with a complete platform to showcase your vehicles to the online world. This is a great way to maximise leads and sales at no extra cost. Shop for Cars generates an average of 5 to 20 leads per month for used car dealers.
Get a Google My Business Page
Google is the largest online search engine and advertising tool in the world. Customers who are looking at purchasing their next car use Google as their source of information. Having a Google My Business account lists your business online. The benefit of listing your business online is, whenever a potential customer searches for a local dealer in their area your dealership will appear.
Using the tips mentioned above your dealership will go a long way to acquiring leads in the Australian Car Sales market.
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