Stagnant Growth Due to Current Car Prices? Here's What You Can Do

25 Jul 2023 Helpful Tips


Is your business growth slowing down due to the increasing price of used vehicles and the ongoing new car delays?

Due to the worldwide pandemic, there has been a shortage of vehicles all over Australia and around the world. Because of this, it is extremely important to be customer focused & understand your customers will face some challenges when it comes to purchasing a vehicle.

Will the prices of cars in Australia drop in 2023? find out here.

Whether you are selling new or used vehicles; you must ensure you are accommodating to your customers every need without running your business into the ground.

To set your business up for success in such a challenging environment there are a few questions that you need to ask yourself:

  1. How do I know if I am doing all the right things for my business and clientele?
  2. Are you bringing in leads with adequate advertising and good content creation?
  3. Who are your competitors?
  4. Do you do your own inhouse finance?
  5. What makes your business better than the next automotive dealer?

When it comes to buying and selling vehicles nothing is more important than lead generation. If your business cannot get customers through the doors, how will you survive?

Advertising for more exposure to your business is detrimental for business development & growth. With advertising prices skyrocketing, your business needs to be strategic and implement different strategies that maximise ROI (Return on Investment) and more importantly lead to conversions.

This is where a Dealer Management System becomes so important.

How a Dealer Management System Can Help?

With a Dealer Management System and the right advertising avenues, the amount of work you usually do will decline by at least 50% as your dealer management system will do majority of your work for you. This means you have more opportunity to focus solely on your customer’s needs & expand your business which will then result in your costs reducing and the option to negotiate with your customers and build rapport will be an easier process & it’s more likely to result in a sale.

While you will have a monthly cost due to using a dealer management system, it is there to assist you & make your job easier so you can be more pro-active.

Some dealers choose the cheapest dealer management system, but cheaper isn’t always better.

There’s reason certain systems have a higher monthly cost- Quality over Quantity.

You pay for quality.

As a business owner, advertising is the only way to drive people in, how is anybody going to know about your business if you don’t publicly advertise? Word of mouth will only get you so far, not to mention- this industry is competitive. You need to be recognised in all aspects, from the quality of your vehicles & customer service, to the quality of your advertising. Granted, it’s hard to juggle both managing your staff & advertising along with running your dealership. How could you achieve more throughout the course of your days?

First, do you have a website for your dealership? Having a website is crucial to business progression because you can track how many people are viewing it, you will also have the option to boost it to increase exposure. Of course, there are other platforms that are available to you like Facebook Automotive Inventory Ads.

Facebook Automotive Inventory Ads are going to target a specific audience- the right audience! 93% of potential customers look for their next car online first. Particularly on Facebook & Google due to the fact they’re such influential platforms. Many people look for dealers nearby and because of this, your website is designed to increase local customers who are already searching for the vehicles you are selling.

Final Word,

We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.

Taylor Mendonca
Written By
Taylor Mendonça
Content Specialist
Taylor is our inhouse content specialist at EasyCars. Taylor specialises in Automotive Industry writing, creating pieces on a vast range of topics like tips, opinion pieces and well researched industry trends. 

About EasyCars,

EasyCars by Jeal is an Australian, web-based, dealer management system that automates the buying and selling of motor vehicles. Using the latest technologies, EasyCars removes frustrations experienced at the dealership and opens your doors for greater growth.

EasyCars features include Simple Stock Management, Automated Advertising, Integrated Accounting, Government Compliance, Business Reporting, Facebook Automotive Inventory Ads, Reviews Management, Dealership Websites and more.

To learn more about EasyCars Dealer Management System or to arrange a no-obligation free demo, contact us today on 1300 473 744 or submit the form below.

Learn more about our dealer management system

Contact Us