As a Motor Dealer, the importance of having a strong Dealership Website cannot be understated. Studies show 95% of Car Buyers in 2022 use the internet to find their next car to buy instead of physically attending a dealership!
The only way that your dealership is going to generate leads through your dealership website is by having strong search traffic.
That brings us to the question, how can motor dealers increase traffic to their dealership website?
EasyCars has put together 5 proven ways you can increase traffic to your dealership website in 2023.
Let’s get into it.
1. Improve Your User Experience
Having a strong user experience is vital to increasing traffic on any website. When a user visits your website, they should instantly know where to go to find what they are looking for.
Everyone who has a website wants to rank within the first few pages on online search engines in their relevant industry. The number one reason why user experience is so important when it comes to traffic acquisition is your websites user experience will impact your websites online ranking. Achieving the top positions on search engines will result in greater organic search traffic to your Dealership Website.
To improve your websites user experience, it is important that your website has all the key car buying features that customers are looking for, your website is mobile friendly, has a strong load speed and you continue to adapt your design as new technologies become available.
Related Article: 5 Features Car Buyers Look For On A Dealership Website.
2. Ensure Your Website is Mobile Friendly
If you want to increase traffic to your website, it is an absolute MUST that your website is mobile compatible. Studies have found that almost 60% of all online searches in 2022 came from Mobile Devices. If your dealerships website is not mobile compatible, you are potentially cutting yourself off from over half of online users!
Before you publish your dealerships website, it is important to ask your developer if your website is compatible for all devices. You need to ensure the user can do everything from their mobile device that they can do if they were using a computer device. Being compatible to all devices can and will help your dealership increase online search traffic.
3. Include Essential Car Buying Features
The only way that your website is going to generate more traffic is if you have all the key features that car buyers look for. Think about it, if you are a car buyer and you access a website that doesn’t have what you need, will you return?
Some of the essential features your dealership website should include are:
- Car Valuations
- Trade In Options
- Dealer Finance Options
- Weekly Repayment Amounts
- PPSR & Car History Reports
- Simple Enquiry Form
You need to ensure that when you get a visitor that you keep them engaged for as long as possible. The longer a user is on your website, the more likely you are to generate a lead.
4. Implement an SEO Strategy
Is SEO still relevant in 2023? The answer is absolutely yes. How do car buyers find their next car? They go to Google or other search engines and search for the vehicle they are looking to buy.
To generate more traffic to your dealership website it is important that you implement an SEO strategy that captures relevant keywords and backlinks to gain the top positions on Google.
5. Paid Advertising
If you are looking to increase traffic to your website fast, there is always the option of paid advertising. Paid Advertising whether it be through Google, Facebook or other sources can and will generate more traffic to your website almost instantly but, you need to pay for it.
Placing Advertisements online will put your dealerships website in the forefront of your intended target market for them to access. The downside of paid advertising is it is not cheap! To see strong traffic results through Paid Online Advertising you will need to invest significantly.
To maximise leads and sales in the Automotive Industry, it is important to have a strong Dealership Website. To increase traffic to your dealership website you need to implement different strategies and adapt to changes in the online market. The 5 examples presented above are a few ways your dealership can increase traffic to your Website in 2023.
We hope you enjoyed reading this article. To read more articles like this, please visit the EayCars latest news page here.
EasyCars by Jeal is an Australian, web-based, dealer management system that automates the buying and selling of motor vehicles. Using the latest technologies, EasyCars removes frustrations experienced at the dealership and opens your doors for greater growth.
EasyCars features include Simple Stock Management, Automated Advertising, Integrated Accounting, Government Compliance, Business Reporting, Facebook Automotive Inventory Ads, Reviews Management, Dealership Websites and more.
To learn more about EasyCars Dealer Management System or to arrange a no-obligation free demo, contact us today on 1300 473 744 or submit the form below.