The way that Motor Dealers around the world sell cars has changed dramatically over the last two years. With the changes brought on by the Covid-19 pandemic, many dealers have transitioned from the traditional face to face selling method to selling cars remotely via Online Channels.
Before your dealership begins to sell cars remotely, there are a few things you need to know and consider.
Here’s what Car Dealers Need to Sell Cars Remotely in 2022.
1. Dealership Website
If you want to sell cars remotely you need to have a Dealership Website. You need to give potential customers the ability to find your dealership, see what cars you are selling and go through the entire buying process without having to visit your dealership in person.
A dealership website is your dealerships online showroom. Your dealership website needs to include all the key features that make it possible for Car Buyers to buy remotely.
Some of the essential features that your dealership needs to include on your website that allow customers to purchase remotely include:
- Vehicle Images
- Virtual Video Tours
- Car History & PPSR reports
- Car Valuation Calculator
- Weekly Repayment Amounts
- Payment Methods
- Finance Options
The only way that your dealership is going to be able to sell cars remotely, is to create a seamless and easy online buying process for customers.
2. Strong Communication Channels
The second most important thing that your dealership needs to sell Cars remotely is strong communication channels.
As you would already know, car buyers have hundreds of different questions throughout the buying process. Buying online is no different, customers will have many questions that will need to be answered. But when you are selling remotely, how do you do that?
Well, your dealership should always have the two essential communication methods available being phone and email. However, to offer the best communication channels, your dealership should also consider implementing a Live channel feature on your Dealership Website. This way your dealership can reply in a fast manner to any question a potential customer may have whilst they are on your website looking for a vehicle to buy.
3. Online Finance Options
Most Car Buyers will need access to finance to buy. But how do you do that if you can’t organise finance in person?
The best way your dealership can give customers the ability to arrange finance through your dealership while trading remotely is to have a finance widget enabled on your website. Having a finance widget enabled on your website vehicle listings, gives customers the ability to apply for finance directly without needing to attend a dealership in person.
The benefit of having a dealership finance option enabled on your website is it ultimately streamlines the customer buying journey as they won’t need to seek finance externally or use a broker.
Related Article: How Australian Motor Dealers Can Close More Finance Deals in 2022.
4. Virtual Video Tours
Customers want to see the vehicle in its entirety before they buy. This is another tricky part about selling remotely, how do you show a buyer a vehicle remotely? Photos are always an option, but in 2022, photos aren’t enough to convince someone to buy remotely.
The best way to show interested car buyers a vehicle in its entirety is to shoot short virtual vehicle tour videos. It doesn’t need to be a long or a complex video, you just need to record the vehicle in its current condition, show the vehicles features and showcase everything just as you would if you were showing the vehicle to someone in person. Virtual Vehicle tours are essential for selling remotely in 2022.
5. Clear Next Steps
The only way that your dealership is going to be successful selling cars remotely is by offering the easiest online buying experience.
When a potential car buyer visits your website, they should instantly know where to go and how they can proceed to the next stage of the buying process. Your dealership needs to ensure the process is clear and easy for anyone to complete no matter their online skillset. The easier you make the buying process, the more customers you will convert, it’s that simple.
Selling Cars Remotely is changing the Automotive Industry. To be successful selling Cars remotely, your dealership will need to have the right systems in place that make the buying process fast and easy for customers. The 5 things presented above are essential for selling cars remotely in 2022.
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EasyCars by Jeal is an Australian, web-based, dealer management system that automates the buying and selling of motor vehicles. Using the latest technologies, EasyCars removes frustrations experienced at the dealership and opens your doors for greater growth.
EasyCars features include Simple Stock Management, Automated Advertising, Integrated Accounting, Government Compliance, Business Reporting, Facebook Automotive Inventory Ads, Reviews Management, Dealership Websites and more.
To learn more about EasyCars Dealer Management System or to arrange a no-obligation free demo, contact us today on 1300 473 744 or submit the form below.