5 Things Your Dealership Needs to Trade Online

16 Aug 2022 Helpful Tips


95% of Australian Car Buyers use the internet to look for their next car to buy. In the last two years, car buying preferences have changed dramatically. Customers have transitioned from a traditional face-to-face buying method to buying completely online.

One of the biggest opportunities for Motor Dealers in 2022 is to sell online, direct-to-customer. However, there are a few things your dealership needs to have to trade online successfully.

Here are 5 things your dealership needs to trade online.

1. Dealership Website

If you are looking to sell cars online, the most important tool that your dealership needs is a Dealership Website. A Dealership Website is online showroom to showcase your vehicles. Customers will be able to find, research and enquire about the vehicles you are selling without having to attend your dealership in person.

To generate sales through your Dealership Website you need to make sure your website has all the things that customers look for. Everything that you would normally provide customers in store you need to find a way to give it to them online. Your Dealer Website should include Car Details and Images, Car History & PPSR Reports, Dealer Finance Options, a repayment calculator, and Car Valuation calculators. The main aim of a dealership website is to simplify the customers buying process. The more information your dealership website has, the more sales you will generate.

Related Article: 5 Features Car Buyers Look For On A Dealership Website.

2. Live Chat

Buying a Car Online isn’t as simple as clicking and purchasing. When it comes to buying a car, customers will have a variety of different questions they will want answered. The second most important tool that your dealership needs is a Live Chat Feature.

Having a Live Chat feature on your Dealership Website and social media profiles, gives customers the ability to communicate with you without having to physically attend the dealership. Your dealership can answer any unique questions they have and assist them with their online purchase.

3. Dealer Finance Options

Finance is an extremely important part of the Car Buying process. For many, having access to finance is the only way they can buy a new car. To be successful selling vehicles online, you need to offer customers simple and competitive online finance options.

The benefit of integrating with a system like EasyCars, is dealers can include an automated finance widget on each of their individual vehicle listings which compares and gives customers the option to apply for finance from over 60 leading lenders. In the click of a button a customer can choose the cheapest lending option, apply for finance and have it approved in under an hour, all without having to attend the dealership.

Related Article: How Australian Motor Dealers Can Close More Finance Deals in 2022.

4. Virtual Video Tours

Standard Vehicle Photos aren’t enough to convince a buyer to purchase a car from your dealership online. Buying a car is all about trust, customers want to see the vehicle live. One of the most important things your dealership needs when selling completely online is virtual vehicle video tours.

The benefit of recording virtual vehicle tours is customers can see the car in video format and gage a further opinion of whether they want to purchase that particular vehicle or not. Videos show more details of vehicle than what generic photos do and is by far the best way to show customers your vehicle stock without having them attend the dealership physically.

5. Flexible Delivery Options

The most important part of buying anything online is the delivery process. If your dealership wants to sell direct to customer you need to have a strong, reliable, and most importantly flexible delivery options.

Your dealership needs to be transparent with customers on where you deliver, where you don’t deliver, the price of delivery and most importantly the delivery turnaround time. Delivery often makes or breaks an online sale. The quicker and more reliable your delivery options are, the more sales you will generate online.

Final Word,

It’s no secret that online car selling is changing the Australian Automotive Industry. To be successful trading online your dealership needs to have the right tools and systems in place. The 5 things mentioned above are essential for selling cars online in 2022.

We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.

About EasyCars,

EasyCars by Jeal is an Australian, web-based, dealer management system that automates the buying and selling of motor vehicles. Using the latest technologies, EasyCars removes frustrations experienced at the dealership and opens your doors for greater growth.

EasyCars features include Simple Stock Management, Automated Advertising, Integrated Accounting, Government Compliance, Business Reporting, Facebook Automotive Inventory Ads, Reviews Management, Dealership Websites and more.

To learn more about EasyCars Dealer Management System or to arrange a no-obligation free demo, contact us today on 1300 473 744 or submit the form below.

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