The Australian automotive industry is extremely competitive. With so many dealerships fighting for the same customer, trust and transparency is often the deciding factor for a customer when choosing to buy from you over your competitor. One of the most proven ways of building trust with potential car buyers is by providing free car history reports.
EasyCars has put together the complete guide that explores the many benefits of offering car history reports to customers and how they can enhance your dealership's reputation and sales.
Let’s get into it!
What Are Car History Reports?
Car History Reports are detailed documents that outline a used car in Australia’s history. The details in a car history report include the car's previous ownership, accident reports, service records, title status, and more. The data in car history reports are collected from various sources, including state motor vehicle departments, insurance companies, and repair shops.
Let’s have a look at some of the biggest benefits of offering Car History Reports for Your Customers.
1. Building Trust with Customers
Arguably the biggest benefit of offering free car history reports to potential car buyers is it builds trust. What is the biggest fear for used car buyers in Australia? Buying a lemon. Offering free car history reports shows that your dealership is completely transparent with the vehicles that you are selling.
Customers are more likely to trust a dealership that offers free car history reports over those that do not because it shows that the dealer has nothing to hide. The key to selling in the Australian automotive industry is building and fostering trust and offering car history reports will set you on your way to achieving a sale.
2. Informed Purchasing Decisions
Another huge benefit of offering car history reports at your dealership is they empower customers to make the best and most informed car buying decisions. Armed with a report that details the ins and outs of the car in which they are looking to buy, customers can weigh up the pros and cons more effectively.
It is really powerful in instances where a vehicle may have been involved in multiple car accidents or be a part of a vehicle recall, a buyer may choose to look at another car for sale at your dealership.
On the flip side, if a car has a clean history with regular maintenance records, it will be a much more attractive buying option to car buyers. By offering free car history reports, used car dealerships can enable customers to feel confident in their car buying choices, which can ultimately lead to great customer satisfaction and long-term loyalty.
3. Reducing Returns and Disputes
When customers buy a car without a car history report, they may discover hidden issues with the car after the sale, which will often lead to returns, the request of a refund, and disputes. These situations can severely damage a car dealership's reputation and lead to long-term financial losses.
By providing Car History Reports upfront to all prospects, dealerships can significantly reduce the risk of having a customer dispute. When car buyers are fully aware of the car's history, they are less likely to experience any surprises after the time of purchase. Having this transparency will help create a smoother buying journey and reduce the likelihood of customer disputes or dissatisfaction.
4. Enhanced Marketing Opportunities
Used Car Dealerships that provide free car history reports to customers can leverage this in their marketing activities. Promoting that your dealership offers free car history reports on every car for sale can attract many used car buyers who prioritise transparency and reliability in their car buying experience.
By including descriptions in your vehicle advertising, Facebook Automotive Inventory Ads, and other marketing efforts, you can differentiate yourself from other competing dealerships. Highlighting that your dealership offers free car history reports in your marketing will help you gain the reputation of a customer-centric dealership that is transparent, and often results in increased foot traffic and lead generation.
5. Increased Car Value
Cars that have detailed history reports are found to hold their value better than those without. Buyers are often willing to pay a premium for used cars for sale that have clear histories as they see them as a lower risk.
By providing Car History Reports, dealerships can enhance the perceived value of their cars for sale. The biggest benefit of this is it often leads to higher sales prices and better profit margins.
Final Word
In today's competitive used car industry, offering comprehensive free car history reports at your used car dealership is essential for success. The benefits of offering Car History Reports go beyond transparency and trust; they contribute to informed purchasing decisions, reduce disputes, enhance marketing efforts, and improve overall customer satisfaction. By investing in vehicle history reports, dealerships can build stronger relationships with customers and position themselves for long-term success in the automotive industry. Embrace the power of transparency, and watch your dealership thrive.
DISCLAIMER – The content within this blog does not constitute professional advice and is intended to be general in nature. Please consult with all relevant parties prior to making any decision.
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About EasyCars,
EasyCars by Jeal is an Australian, web-based, dealer management system that automates the buying and selling of motor vehicles. Using the latest technologies, EasyCars removes frustrations experienced at the dealership and opens your doors for greater growth.
EasyCars features include Simple Stock Management, Automated Advertising, Integrated Accounting, Government Compliance, Business Reporting, Facebook Automotive Inventory Ads, Reviews Management, Dealership Websites and more.
To learn more about EasyCars Dealer Management System or to arrange a no-obligation free demo, contact us today on 1300 473 744 or submit the form below.