What makes a customer choose a Motor Dealership? Price? Car Selections? One factor that sits above all else is trust. For your dealership to be successful it is essential that you build trust with customers and show them why they should choose your dealership over the competition.
Here are 5 Ways Your Dealership Can Build Trust with Customers.
1. Online Reviews
90% of Australian Car Buyers use Online reviews to determine what dealership to buy with. Buying a car is a daunting experience, before customers spend thousands of their hard-earned dollars on a new car, they want to be certain that they are buying from the right dealership. The best way to build trust with Car Buyers in this instance is by collecting Online Reviews.
For dealers, the benefit of collecting Online Reviews is it shows potential customers what your dealership has done in the past. You want to collect as many reviews from past customers as possible and display them in a way that can leverage customer trust. Think about it, if your dealership has countless positive reviews, potential car buyers will be more inclined to trust you and more importantly choose you over the competition.
To see good results from your Online Reviews your dealership needs to showcase them in every conceivable way. Put your customer reviews on your Google Business Listing, your Facebook Business Page and most importantly your Dealership Website. The easier customers can find your online reviews, the greater trust you will build, it’s really that simple.
Related Article: How to Grow your Dealerships Online Reviews.
2. Have a Dealership Website
45% of Australian Car Buyers won’t consider buying from a dealership that has no website. To build trust with customers your dealership needs to have its own dedicated website.
A Dealer Website shows customers that you are an official and legitimate dealership. The benefit of having a dealer website is it simplifies the buying process. Potential customers can search your vehicle stock, find out where you are located, watch a virtual tour, and even enquire about particular cars they are interested in. With 95% of Australian Car Buyers finding their next dealership via the internet, a dealer website is the best tool to build trust with customers in 2022.
Related Article: 5 Features Car Buyers Look For On A Dealership Website.
3. Provide Free Car History and PPSR Reports
The biggest fear for all car buyers is buying a lemon. To build trust with customers you need to ease customer anxiety and show them that you are looking out for their best interest. The best way to do this is by offering Free Car History and PPSR reports.
Offering free Car History and PPSR reports shows customers that you are looking out for them, and more importantly your dealership has nothing to hide. Many dealerships don’t offer this for customers, so this makes it a great opportunity to gain a leg up on the competition. Purchasing Car History and PPSR reports will cost your dealership some money, but it will improve your dealerships trust with customers and increase total sales.
Related Article: Car Dealer Fined for Inaccurate PPSR reports.
4. Be Honest
Honesty is key for building trust with customers. Be available for your customers, be open and transparent with any question they may have. Most importantly be honest and upfront when it comes to your pricing and contract process. Let customers know early your cut off price and explain to them why something might be the way it is. The more open and honest you are with customers, the greater trust you will build and the more sales you will generate.
5. Keep Your Word
This is the most important part of building trust… Keep your word! If you promise something to customers or say that you are going to do something for them, you need to make sure you fulfil your promise. Don’t promise something you can’t deliver, to gain trust from customers always make sure that you go through with what you have agreed.
Related Article: What Australian Car Buyers look for in a Dealership.
Building trust with customers is the key to success in the Australian Automotive Industry. To maximise sales, your dealership needs to do everything possible to build and leverage trust with potential customers. The 5 tips mentioned above are a few great ways your dealership can build trust with customers in 2022.
We hope you enjoyed reading this article. To read more posts like this, visit the EasyCars latest news section here.
EasyCars by Jeal is an Australian, web-based dealer management system that automates the buying and selling of motor vehicles. Using the latest technologies, EasyCars removes frustrations experiencing at the dealership and opens your doors for greater growth.
EasyCars features include Stock Management, Automated Advertising, Integrated Accounting, Government Compliance, Business Reporting, Reviews Management, Dealership Websites and more in the one central application.
To learn more about EasyCars Dealer Management System and to arrange a no-obligation free demo, contact us today on 1300 473 744 or submit the form below.