5 Common Admin Mistakes Motor Dealers Make

11 Oct 2022 Helpful Tips


One of the worst things that you can do as a Motor Dealer is get caught up performing Administration Tasks. Getting caught up on administration tasks will increase your dealerships costs and have a major impact on performance.

Here are 5 Common Administration Mistakes Motor Dealers Make in 2022 and how your dealership can avoid them.

1. Not Sticking to the Process

The biggest administration mistake a Motor Dealer can make in 2022 is not sticking to the process. The problem with not sticking to your agreed admin process is things tend to slip through the cracks and you increase the risk of error. Making one slight administration mistake can cause chaos which can take hours to fix.

It is important that your staff always stick to the agreed process. Ensure your staff know how to do complete tasks correctly and ensure you follow up on designated jobs. The last thing you want is to have something important left undone.

Related Article: 5 Signs Your Dealerships Sales Process is Broken.

2. Not Entering All Opportunities into your Management System

Another costly mistake that so many Motor Dealerships make is not entering all opportunities into their dealer management system (DMS). Not entering all lead opportunities into your management system increases the risk of losing a potential customer to a competitor.

Your dealership needs to ensure that your team is entering all leads and prospect information into your dealer management system so that you can follow up with them later. It is important that you record the prospects contact details accurately, making a slight mistake may put you out of reach to your prospects.

Related Article: How Australian Car Dealerships Can Generate More Leads in 2022.

3. No Accountability

Accountability is the key to building a strong dealership team. Your staff need to be accountable for their actions. Failing to keep your staff accountable will increase costs and could lead to customer loss.

It is important that your dealership staff are accountable for each of their roles and responsibilities. If someone makes a mistake, they need to be held accountable for their actions. It is important that your team know what is expected of them and are fully trained on their role. Keeping your team accountable will ultimately lead to better dealership performance.

Related Article: How Car Dealerships Can Minimise the Impacts of a Staff Shortage.

4. Not Following Up on Lead Opportunities

To be successful buying and selling cars you need to have a strong customer follow up process.

Many dealerships make the mistake of following up with prospective leads when they feel is necessary. The problem with not having a set follow up process in place is you risk losing a potential customer to another seller. It is important that your dealership implements a set-in stone follow up process that clearly highlights when and how often your staff should be following up with prospective buyers. Having a strong follow up process will lead to better results and higher conversions.

5. Process is too Complex

Another common mistake that many businesses make is having a complicated administration process. The problem with having a complex admin process is it increases the risk of error. When mistakes are made, it costs your dealership both time and money.

To see the best results, it is important that your administrative process is simple to follow and easy to perform. The more your staff understand the process, the less likely they will be to make an error. Along with this a simple process will make it easier for your dealership to teach future staff when current staff move on.

Final Word,

Administration is a key part of running any business. The way your dealership manages administration task will have a huge impact on achieving success. The 5 mistakes mentioned above are common in the Australian Motor Industry and can be avoided through the solutions presented.

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About EasyCars,

EasyCars by Jeal is an Australian, web-based, dealer management system that automates the buying and selling of motor vehicles. Using the latest technologies, EasyCars removes frustrations experienced at the dealership and opens your doors for greater growth.

EasyCars features include Simple Stock Management, Automated Advertising, Integrated Accounting, Government Compliance, Business Reporting, Facebook Automotive Inventory Ads, Reviews Management, Dealership Websites and more.

To learn more about EasyCars Dealer Management System or to arrange a no-obligation free demo, contact us today on 1300 473 744 or submit the form below.

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