Believe it or not, your dealerships sales process plays a massive role in determining whether a customer buys from you or not. To be successful, dealers need to simplify the car buying process for customers.
Here are 5 ways your dealership can enhance the car buying process in 2022.
1. Online Presence
95% of Car Buyers use the internet to find their next car. If your dealership wants to enhance the buying process, you need to have a strong online presence. Customers no longer want to walk around dealership after dealership looking for their next car to buy.
To enhance the car buying process your dealership should have a Dealership Website, relevant Social Media pages and a Google Business listing. Customers need to be able to find you online, see what cars you are selling and be able to enquire without having to attend the dealership in person.
Research shows 80% of the purchasing decision occurs before a customer attends the dealership. Your dealership needs to make sure your online presence is strong enough to convince a buyer to purchase from you instead of the competition.
Related Article: Why many Car Dealer Website Fail to Generate Leads.
2. Free Car History & PPSR Reports
Buying a Car is all about Trust. If a customer doesn’t trust your dealership, they won’t buy from you. To enhance the car buying process your dealership needs to do everything to build trust with customers. The best way of building trust in 2022 is by offering Free Car History & PPSR Reports.
The number one fear that every car buyer has is buying a lemon. Offering free Car History and PPSR reports will instantly ease customer anxiety as it shows you have nothing to hide and are looking out for their best interests. A good strategy that your dealership can use is to give online users the ability to download both reports directly on your websites vehicle listings.
Related Article: 5 Ways Car Dealers Can Build Trust with Customers.
3. Competitive Dealer Finance
Finance is an extremely important part of the car buying process. Let’s face it most people cannot buy a car without finance. If your dealership wants to enhance the car buying process, you need to offer, fast, easy, and competitive finance options for customers.
For years, customers have been seeking finance on their own due to the perception of getting finance through a dealership. The problem with this is it is time-consuming for customers; this is where your dealership can assist.
The number 1 belief that many customers have when it comes to dealer finance is it is expensive. If your dealership offers fast, and most importantly competitive finance rates, customers will gain finance from you, the main reason being it is easier. The more competitive your finance options are for customers, the better your car buying process will be.
Related Article: How Australian Motor Dealers Can Close More Finance Deals in 2022.
4. Automated Government Compliance
The Government Compliance Process is arguably the most important and challenging part of the car buying process. Making one small mistake during the government compliance process can have major affects on both the customer and your dealership.
To enhance the car buying process, your dealership should automate government compliance. The reason why automation is so beneficial is compliance laws and forms constantly change. Issuing an outdated form or contract may lose a sale and that’s a risk that you wouldn’t want to take. By automating compliance, government forms and contracts will automatically update whenever there is a new release or update to legislation without you or the customer having to do anything.
5. Offer Add-Ons
A great way to enhance the car buying process is to have a simple and easy add on options. One of the best add on options that your dealership can provide customers that builds greater trust is extended warranty, longer vehicle registration and even a servicing option.
To be successful buying and selling cars in 2022 your dealership needs to make the car buying process as fast and as easy as possible for customers. The 5 tips mentioned above are great ways your dealership can enhance the car buying process in 2022.
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EasyCars by Jeal is an Australian, web-based, dealer management system that automates the buying and selling of motor vehicles. Using the latest technologies, EasyCars removes frustrations experienced at the dealership and opens your doors for greater growth.
EasyCars features include Simple Stock Management, Automated Advertising, Integrated Accounting, Government Compliance, Business Reporting, Reviews Management, Dealership Websites and more.
To learn more about EasyCars Dealer Management System and to arrange a no-obligation free demo, contact us today on 1300 473 744 or submit the form below.