The way customers buy cars has changed dramatically in the last two years. In such a short space of time, customers have transitioned from attending dealerships physically to finding cars completely online. To be successful buying and selling cars in 2022 your dealership needs to have a strategic digital marketing plan in place that captures customer attention.
Here are the Top 5 Digital Marketing Strategies for Car Dealerships in 2022.
1. Car Advertising
95% of Australian Car Buyers use the internet to find their next car to buy. If your dealership doesn’t advertise your vehicles online, you are cutting yourself off from most car buyers. To be successful, your dealership MUST advertise your vehicles online.
One of the best things about the Australian Automotive Industry is there are an abundance of online advertisers available. Each advertiser has their advantages and disadvantages so before you begin sending your vehicles to them it is important that you understand their pricing options.
The most important part of advertising online is having a strong reporting system. You need to know what advertisers are providing a return on investment and what advertisers are not or you could risk overpaying. Online Vehicle advertising is a lot of trial and error, if one advertiser isn’t providing good results move to another. Once you get a clear picture of who is providing bang for your buck, implement a plan, only send your vehicles to them and watch the leads roll in!
Related Article: 5 Car Advertising Tips for Australian Motor Dealers in 2022.
2. Online Reviews
81% of Australian Car Buyers use Online Reviews to determine what dealership to buy from. One of the best ways to increase leads and conversions is by gaining customer reviews.
After you have sold a car to a customer, ask them to quickly rate the experience online. The benefit of gaining positive online reviews is it shows potential customers what your dealership has done in the past. More importantly it shows that your dealership has a strong reputation.
Related Article: How to Get More Online Reviews for Your Dealership in 2022.
3. Email & SMS Marketing
Email and SMS Marketing are great digital strategies that your dealership can use to increase sales in 2022.
Not every person who visits your dealership is going to buy a car, you know that, but that doesn’t mean you need to let them go entirely. What your dealership can do is market to them in the future. When someone visits your dealership try to do everything in your power to gain their contact details, primarily their email and SMS. This way you can send them monthly marketing emails with new cars that you are selling or any promos you may be offering. If you don’t have a car someone is looking for at the time, you may in the future. Email and SMS marketing gives you the ability to target them at a later date.
4. Facebook Automotive Inventory Ads
Facebook is the number one lead generator for Motor Dealers in 2022. Many dealerships make the mistake of just listing their vehicles for sale on Facebook and expecting vehicles to sell like hotcakes. Unfortunately, this won’t cut it, you need to do more to entice buyers to buy your vehicles through Facebook.
The best way to reach the right car buyers on Facebook is through Facebook Automotive Inventory Ads. Facebook Automotive Inventory Ads are automated advertisements that are shown to interested car buyers who are in the market for a car on Facebook and live within a close radius of your dealership.
The benefit of Facebook Automotive Inventory Ads is they are dynamic, this means your advertisements automatically update as you buy and sell, your dealership does not need to constantly update your advertisements every time you buy and sell.
5. Dealership Website
A Dealership Website is arguably the most important marketing tool for Motor Dealerships in 2022.
A Dealer Website is your dealerships online showroom. Everything that a car buyer would normally see in the dealership they can get online through your website. The benefit of having a dealer website is customers can view, search, and enquire on your vehicles at a time that suits them best.
Related Article: 5 Features Car Buyers Look For On A Dealership Website.
Digital Marketing is the key to success in the Automotive Industry. If you can’t get car buyers to see your vehicles, you won’t sell any cars. The 5 strategies mentioned above are great ways your dealership can market your vehicles online in 2022.
We hope you enjoyed reading this article. To read more articles like this, please visit the EasyCars latest news page here.
EasyCars by Jeal is an Australian, web-based, dealer management system that automates the buying and selling of motor vehicles. Using the latest technologies, EasyCars removes frustrations experienced at the dealership and opens your doors for greater growth.
EasyCars features include Simple Stock Management, Automated Advertising, Integrated Accounting, Government Compliance, Business Reporting, Reviews Management, Dealership Websites and more.
To learn more about EasyCars Dealer Management System and to arrange a no-obligation free demo, contact us today on 1300 473 744 or submit the form below.